The MERCH Has Landed

Recently I have just gain the position within the inditex group of Zara, as "Visual Merchandiser" I am enjoying my new job role so far! and look forward to what the future has in store with me, while I am under the company of Zara..... As part of my job role as merchandiser of  Zara womenswear, my role consist of dressing and styling the latest seasonal trends within the store (As Well As Much More). But recently they have asked my to design some mood boards using the current trends of A/W2014 that are seen on the runways of A/W2013 catwalks, which have now trickled down to the number one high street store Zara. Here are my Mood boards that I created and look out for more Zara womenwear Merchandiser post to come........... All trends are now available to purchase at Zara stores and online.

The Black September

After nearly a month of searching I have finally got my hands around the gloss pages of Wmagazine. This season for September 2014, the start of everyones fashion calendar. Wmagazine has opted to go Black, it seems. choosing Rihanna to grace the front cover editorial in a very native and feral styling, which sets the tone for this months magazine publication and it does not let you down.

While front cover editorial image of Rihanna is striking, the contents within the magazine is even more captivating.  This has to be the best issue yet, my eyes can't believe it! and yes am talking about the Balmain spread inside it has my all time favourite super super models Naomi Campbell, Iman Bowie.... along side Rihanna and creative director of Balmain Olivier Rousteing. Its a must see.... the detailing textiles within the garments and these three black beautiful women ahhh.......

Not Long Now!

After my three years of studying at London College of Fashion, I have finally finished my Bachelors of Honours degree in Fashion Design and Marketing. As part of my course the final project was to create a dissertation and collection with a body of creative work. I am very pleased to say that I have finished my course and I passed with high honours. This time now is a very exciting but scary process but I am ecstatic to say that I am setting up my own designer womenswear fashion label self-titled Anthony Yassin. I am currently setting up my website were people will be able view my designs and contact me directly about any interests. Here his a brief description about my collection and some of my design work that goes alongside.

Spring/Summer 2015 
Diversity Urban Slavery
My Final collection is aimed for the season of Spring/Summer 2015, it is entitled Diversity Urban Slavery. The inspiration behind this seasons collection is based around the idea of the campaign 'BalanceDiverity' Looking closely at the unbalance equality between black and white models with the high fashion industry. The mean sources of visual research came from my researching into black and white historical moments and movements in time, looking at culture, fashion, history and music. Due to the nature of my project I found that a pallet of monochrome colours were quite fitting and using my visual research I had gathered I designed my final collection around a modern ascetic of a contemporary    influences such as a couture silhouettes and sports wear tailoring but still using pass references of historical costumes. I hope you enjoy my final collection and it hopefully makes people think about this current issue with high fashion of balancing diversity between models. Also stay posted for my website address which is coming soon.........

Mulberry Takes Us To The British Countryside

Mulberry takes us to the British Countryside for Autumn/Winter 2014. This season Mulberry's ad campaign is set within the beautiful, idlic landscapes of the British Countryside, the Ready-to-wear collection and luxury leather goods are showcased by no other than the model icon of the moment Cara Delevingne.

Not only is it refreshing to see a brand like Mulberry stay true to its heritage but it so inspiring to see how a brand can reinvent new fresh products by taking key inspiration through embraced the rich oaks, misty greys, deep greens and intense oxblood, from the mystery of the highlands to the lush rolling hills of Mulberry's home in Somerset.

J.W Anderson Is Such A Pro

The fact that some sort of computer technically device has not left my finger tips over the past few days, due to the buzz of menswear fashion week, it is not so strange that I woke up this morning feeling compelled to design some random fashion illustrations. When I get this urge to design, my usually process of designing garments start by sourcing my inspiration, creating boards, sketching design illustration and transfer through to photoshop or illustrator. But today I wanted to take a new/old approach by taking it back to basics, even through normally I always use the hand drawn technique, I wanted to change the outcome of my sketches by creating that sketchy feel  to my designs and illustrations that I believe can only be achieve through hand drawing. 

As I knew the approach and look I wanted to achieve with my illustrations, I began to research the internet looking at different designer illustration technique. Through this process I came across many different inspirational images and videos but the one that captured my attention and emulated my initial idea was from a video I came across from SHOWstudio of J.W Anderson sketching his collection ideas down. Although this video is an oldie and shows his design illustrations of his Spring/Summer 2013 line-up...... It captures the essences of the process I want to achieve and shows the usage of using basic tools such as Pro Markers and how this can impact on your illustrations. Check out the video of J.W Anderson sketching and stay posted for my back to basic illustrations. 

Collection From Under The Sea

For people who know me! I am quite a simple man, I don't ask for much of life... although people who know me would say other wise hahaha! But finally the thing that I thought would be impossible has now become possible, Due to one genius london underground designer Bobby Abley with his Spring/Summer 2015 menswear collection. The menswear designer has merged two of my pleasures in  life together "Fashion" and my favourite Disney movie "The Little Mermaid". How I adore this seasons line-up by Bobby Abley for S/S2015, he has created a capsule collection with elements styled around a lux sports wear feel, with embroidered prints based on the iconic, adorable characters such as Ariel, Sebastian, Ursula and her side kick eels Flotsam and Jetsam from my beloved childhood disney movie "The Little Mermaid". To make this collection absolute perfection in my eyes, would be to add Flounder the fish, that would of just put the pearl inside the oyster hehehe! Here are some images of the "Under the sea" collection, check out the skateboard accessories.